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Catherine E. McLean
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WHAT IS A PITCH?   

A Pitch is the bait that catches the reader's interest, hooking them into wanting to know more about the story.



Is your story pitch clear, concise, and effective?

It needs to be for the — 
Log Line (Tag Line) 
A Face-to-Face Pitch to an Agent or Publisher
Back Cover of the Book Blurb / Story Summary
Query Letter and Synopses Paragraphs

   Catherine McLean knows what she’s talking about. Before I was published, I attended one of my first writing conferences and signed up to pitch to two agents. My first pitch session was a major fail. I left without even a request for pages. Before my second session, I met with Catherine, who helped me polish my presentation. The second pitch resulted not only in a request for pages but, two weeks later, an offer of representation. 

Annette Dashofy
- USA Today best-selling author of sixteen mystery/suspense novels including the Zoe Chambers mystery series. 
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How I Became "The Pitch Doctor"


THE BEGINNINGS

At a Pennwriters conference 25 years ago, the president of the organization "volunteered" me to sit in a corner of the Hospitality Room and help some very nervous writers practice and hone their pitches. That one-time stint turned into many conferences, earning me the title of "The Pitch Doctor." Many of those writers took my advice and let me know they were asked for partials or fulls of their manuscripts—and they later became published authors.

THE SKILLS 

In my own quest to write a great marketing pitch, I read how-to books and attended numerous in-person and online workshops, including agent-editor workshops and panel discussions at various conferences that dealt with pitches and synopses. As a result, my pitches got my novels onto agents' and editors' desks, as well as publication.

Such expertise led to my being asked, in 2017, to do an online course, Make That Pitch.  Then came doing more workshops on pitches and pitching. 

---Catherine E. McLean    www.CatherineEmclean.com  *  www.WritersCheatSheets.com
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